Adyen is a B2B technology company offering payment solutions for some of the world’s largest corporations such as Spotify, Gap, and Nike. Their product helps businesses grow by making paying in stores or online seamless and reliable for customers.

While Adyen remains well-known in Europe, they came to us looking for a campaign to build awareness and reach new markets around the world.

In 2017, Godfrey Dadich Partners launched the first iteration of the Business. Not Boundaries. campaign. It established the concept of a visual boundary: a metaphor for payment barriers, such as currency differences, that global businesses run up against when trying to satisfy their customers. Because of Adyen, a boundary never interrupts a successful payment.

After the success of the first iteration, we visually refreshed the campaign in 2018. The concept remained in tact, but the execution evolved to vibrant color-blocked set design, stylish wardrobe, and a more sophisticated photography style.

By 2019, we launched the third refresh of the beloved campaign with more robust storytelling and dynamic video.

AD, Design Joy Scull
CD Allie Fisher
Producer Paula Chowles
Photo Director Rosey Lakos
Copy Michael Grant (2019), Margaret Allen (2018)
Design Magali Lebon
Photography JUCO
Director WATTS
Production London Alley