As a new company, Godfrey Dadich Partners leveraged Instagram as their main channel to share their presence and engage with the world. As a creative lead, I generated unique content ideas to help share who we are, our vision, and ultimately to set us apart from other creative organizations. It was our hope to attract like-minded followers to build an inclusive creative community.

From 2017–2021, we relied on our strategy and internal process to guide content production and post at a daily cadence. Our followers grew from ~2k to 14k+ almost exclusively from organic posting.

During my time on the team, I created and led the execution on various original series. These include but are not limited to:

#gdpmonthlyreview

#gdpdesks

#gdplaylists available on spotify

Creative lead, AD, Design Joy Scull
Photo Director Rosey Lakos
Design Nat Estrada, Isabella Levethan