Since 1984, Departures has been serving exclusive editorial content to American Express Platinum Card Members. In 2021, the legacy brand reintroduced itself with a new sophisticated look and confident perspective in the luxury travel and lifestyle category.

It was important that this reel not only build excitement around the dramatically new look of the brand, but emphasize the core strategy: to enlighten Card Members with unexpected perspectives from around the world.

The combination of bold music, fast tempo and delightful weave through type, color, photography, design and supers is intended to keep viewers engaged up until the last second.

The main use case was for press and external promotion at the time of the product release in June 2021.

ACD, Design Joy Scull
ACD, Copy Erin Dixon
Motion Graphics Jacques Broquard

At the core of GDP’s incredible work, there are a few fundamental components: engaging story, killer design, and exceptional color theory.

When tasked with condensing years of work into one minute, we organized the key highlights by color to keep audiences delighted while remaining true to the brand’s core creative value.

AD & Design Joy Scull, Sean Wong
CD Rachel Gogel, Scott Dadich
Producer Paula Chowles
Editing + motion graphics Jonny Trimboli
Music BANG